riverence rainbow trout

Repent! Lent Starts this Week

We Love It When You Share Our Content


For those in the seafood industry, the start of Lent is an excellent opportunity to sell more fish. According to a survey by the National Restaurant Association, seafood sales increase by about 20% during the Lenten season. With many people abstaining from meat on Fridays during Lent, seafood becomes a popular and in-demand alternative. This gives you the chance to showcase your menu items and cater to this increased demand.

As the demand for sustainable seafood continues to rise, diners are becoming increasingly conscious of eco-friendly choices. That’s why Riverance trout is the ideal catch for chefs looking to impress this Lenten season. This delicious fish is not only a feast for the senses, but also has the added benefit of being ASC certified, ensuring it meets rigorous environmental and social standards. With Riverance trout, you can offer a meal that is not only delicious but also eco-conscious – a win-win for everyone!

Although Riverence trout is a great choice, we carry a multitude of sustainable seafood options. Incorporating seafood into your Lenten menu is a smart business move. It not only caters to a specific demand, but it also offers an opportunity to showcase your creativity and expertise. So, as Lent begins Wednesday of this week, let’s embrace this time of repentance and reflection, and the opportunity to showcase our love for seafood.